Studies prove that white roofs reduce air-conditioning costs. How? Think of it this way: when you wear a dark shirt in the summer sun, it absorbs the suns rays. Wearing lighter colors in summer keeps you cooler. A traditional dark roof attracts heat, light-colored elastomeric roof coatings do not. The demand drops for cooling inside your building. Your dark roof is making your air conditioner work harder and it wears out faster. With a lighter roof, your HVAC will last longer.
The word reflective explains how light or white-colored elastomeric roof coatings perform. They reflect back the energy of the sun – 83%-86%. This has earned the ENERGY STAR and LEED Green Building certification.
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